Honest scope
Why is my website not converting? Rule out technical friction first
Conversion problems are rarely one broken button. Often they are a stack of small frictions—pages that hesitate on tap, forms that fail for keyboard users, or hero images that load late and shift the layout. This audit highlights those technical patterns so you do not redesign around a problem you could have fixed in the stack.
Website Score by Web Canvas
Run the free test
We'll take you to the homepage with your URL filled in—press Run audit to start.
What this audit can (and cannot) tell you about conversions
The tool is not a replacement for analytics, user research, or offer testing. It is a structured pass across performance, accessibility, best practices, and technical SEO signals—areas where invisible issues quietly cap your conversion ceiling.
- Performance delays that correlate with abandonment on key flows.
- Accessibility issues that block checkout, sign-up, or contact forms.
- Best-practice warnings that undermine trust (HTTPS, console errors, risky scripts).
- SEO basics that affect whether the right landing page is understood by crawlers.
Why technical health belongs in the conversion conversation
You can write brilliant copy and still lose revenue if the page stutters, shifts under the user’s finger, or hides required fields from assistive tech. Fixing those issues is often cheaper than another month of ad spend on the same broken template.
When you are ready for deeper CRO work—message testing, pricing pages, checkout research—this audit helps you walk in knowing the baseline experience is not silently sabotaging results.
Related: Performance test · Accessibility test · Full free audit overview
Website not converting FAQ
Will this tell me which headline to use?
No. Headlines, pricing, and positioning need research and testing. The audit points to experience and quality issues that can cap performance no matter how good the copy is.
Should I trust this over my analytics?
Use both. Analytics shows where people drop; the audit suggests technical reasons the page may feel broken, slow, or untrustworthy at that moment.
We already A/B test—do we still need this?
Yes. A/B tests assume both variants load reliably. If one variant is heavier, you may be measuring performance bias, not creative quality.
What is the next step after the report?
Share the prioritized list with whoever owns templates, tags, and hosting. Re-test after changes to confirm the experience improved.
Run the free conversion-friction audit
Start on the homepage with your URL. You will preview scores and findings, then unlock the full report with your work email.